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Guide to Google Plus B2B Marketing

Almost twenty years ago, Google was just a concept in somebody’s mind – a way to formulate and create an online archive to store data. The idea was first made concrete on Stanford’s campus. It was so popular storage space ran out. A year and a £100,00 angel investment later, and Google entered the public […]

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Digital Minds: 12 Things Every Business Needs to Know about Digital Marketing

Digital Minds: 12 Things Every Business Needs to Know about Digital Marketing

Technology and the Internet are in flux. Giants like Apple, Google and Facebook are changing the way we interact with each other. Technologies move so quickly that jumping on the train can be daunting for businesses. But the route hasn’t always been clear; social media, mobile marketing and search marketing campaigns are always changing. Luckily, digital marketing is still in its infancy and there’s plenty of time to get on track. Written by WSI, Digital Minds brings industry-proven expertise to assist your business with hot strategies for content marketing, social media, responsive web design, SEO, display advertising, email marketing and more. By grasping the trends now, your business can catch up to speed and stay ahead of the competition.

List price: $21.99

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Comm100 Live Chat Added Integration with Facebook, Google Plus, Zendesk & Google Analytics

Comm100 Live Chat 7.4.2 will be released this Saturday with several exciting new features such as signing in with Facebook or Google+, Zendesk integration, Google Analytics integration, Drag-and-Drop file sending and more!

1. Sign in with Facebook or Google+

When enabled, your website visitors can sign in with their Facebook or Google+ accounts to start a chat instead of filling in the pre-chat form. You can see the visitors’ profile image, name and email right in the chat panel and quickly access the visitors’ Facebook or Google+ profile to get more information.

2. Zendesk Integration

When enabled, your chat transcripts and offline messages will be automatically delivered to your Zendesk account as tickets for effective followup and management.

3. Google Analytics Integration

When enabled, your visitors’ chat actions will be sent to your Google Analytics account as Events for you to analyze live chat’s impact on your user behavior and website conversion.

4. Drag-and-Drop File Sending

Instead of selecting a file from a popup window, now you can directly drag the file you want to send and drop it in the input box of the chat panel. Working for both operators and visitors, this can significantly improve the chat efficiency and user experience.

5. Other Minor Fixes & Improvements

  • Directly paste an image into the input box of the chat panel.
  • Report on your website visits.
  • More flexible billing: pay by 3 months or 6 months.

The post Comm100 Live Chat Added Integration with Facebook, Google Plus, Zendesk & Google Analytics appeared first on Comm100 Blog.

Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing

Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing

“A results getting tour de force. This is simply the best book on email marketing I have ever read.” Howard Lothrop

Email Persuasion: The Step-By-Step Guide to Attracting More Clients and Winning More Sales With Email Marketing

Business fads come and go, but Email Marketing has consistently outperformed all other marketing strategies. In Email Persuasion, marketing expert Ian Brodie reveals the techniques that are working right now to allow professionals and small businesses to connect with potential clients, build trust-based relationships and generate more sales through email.

Inside the book you’ll discover:

  • The Customer Insight Mapping technique for building deep understanding of what your clients need and what will motivate them to buy from you.
  • 6 surefire subject line models that will get your emails opened and read.
  • The “optin formula” for getting the right people to subscribe to your emails (and how to accelerate the growth of your subscriber list).
  • How to engage AND persuade with your emails so that you build a loyal ‘fan base’ ready to buy from you.
  • The advanced techniques for turning email subscribers into paying clients (and why accepted wisdom on selling in emails is almost all wrong).

“We’ve seen a threefold increase in leads and we’ve won several new clients.” Adrian Willmott

Email Persuasion lays out a clear blueprint for building an engaged subscriber base, building credibility and trust through your emails and converting your subscribers into paying clients.

No jargon. No fluff. Just practical, real-world strategies that deliver results.

“Pick any one idea from this amazing collection of rock solid common sense on email marketing and just do it! Quite simply, it works!” Tony Latimer

Want to know how to build a list of ideal clients as subscribers fast? Start with the Opt-In formula on page 19.

How to get through spam filters, and “greymail” technology? Turn to page 43 for the most up to date advice.

The best format for emails? Page 57. When to send them and how frequently? Start on page 59, but also check page 83 on why frequent emailing is often more effective?

Getting your system onto autopilot? Page 95. Advanced techniques to get the right messages to the subscribers who will most value them? Page 103. Writing persuasively? Page 109.

“Ian gives you all the information you need to succeed in plain and simple English based on what actually works in the real business world today” Anna Letitia Cook
Packed full of examples, templates and clear next steps for you to do to get your own email marketing system up and running quickly and getting you results. If you’ve ever been overwhelmed by the complexity of email marketing or been unsure where to start to get the best results, Email Persuasion will provide you a clear path to succeeding with email.

If you want to get results fast from email marketing then you need Email Persuasion. Scroll up and grab a copy now.

List price: $15.99

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Pinterest and Shopify – Perfect Partners Following Rich Pins Enablement

Pinterest and Shopify strategically working together Back in July, Pinterest and Shopify made a joint announcement about a partnership between the two companies. Now the dust has settled we thought we’d investigate what happened and how this has benefitted Shopify customers and users of Pinterest. What was the agreement? As from July 18th Pinterest revealed […]

The post Pinterest and Shopify – Perfect Partners Following Rich Pins Enablement appeared first on Online Media Directs Internet Marketing Blog.

Pinterest Rolls Out Notifications and Analytics Dashboard Functionality

A screenshot from the new Pinterest Analytics dashboard On August 26th Pinterest launched their new notification and analytics dashboard, we review the functionality and features and what this brings for users. Reason for the new Notifications and Analytics Dashboard Pinterest has been a tremendous success since its launch in March 2010. No business can afford […]

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Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition

As a small-business owner or solopreneur, you wear many hats–perhaps the most important of which is marketer. 

But these days, with so many new ways to reach customers and clients – and only so much time in the day — it’s hard to know where to start. Should you be using social media? Email? Blogs? Video? SEO? 

Small business marketing doesn’t have to be a mystery. It’s just a series of simple decisions (and the action steps to implement those decisions) that will help you regain the clarity, confidence, and control you need to succeed.

Do It! Marketing is a quick read and an encouraging kick in the pants that will reignite your marketing mojo. The underlying premise is that “only action creates results.”

Packed with do-this-now ideas to attract, engage, and win more customers and clients, this no-nonsense book reveals how to:

  • Avoid blah, blah, blah marketing
  • Use magnetic marketing strategies that pull (not push) qualified prospects into your world
  • Get noticed using the power of 3PR
  • Position yourself as the go-to expert in your field
  • Become the obvious choice by building your Thought Leadership Platform
  • Do social media right
  • Zero in on your customers’ pain/gain factors
  • Learn to speak prospect language about prospect problems
  • Generate a steady stream of referrals
  • Identify and focus on high-payoff marketing activities
  • Gain clarity, confidence and control so you sell more – more easily and more often
  • Cultivate and leverage enthusiastic advocates
  • And more 

Energetic, inspiring, and filled with concrete strategies, tactics, templates, and tools, Do It! Marketing shows you how to stop “marketing by accident” and start outsmarting, out-positioning, and out-executing the competition.

List price: $19.95

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eMarketer: Over 10% of UK Digital Ad Revenues to Come from Social Networks

UK social network ad spend shows strong growth LONDON, UK (September 18, 2014) — Social network ad spending in the UK is still on a strong upward trajectory, with eMarketer [...]

Principles of Marketing (14th Edition)

Principles of Marketing (14th Edition)

Learn how to create value and gain loyal customers.

 

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

 

The fourteenth edition includes coverage on sustainability and a focus on marketing in today’s challenging economic climate.

List price: $257.20

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How to Figure Out Which Mobile Marketing Tool is Right for Your Business

Screen Shot 2014-09-17 at 8.39.47 PM

Are you still trying to sort through how to use mobile marketing to grow your sales and revenues? If so, I have two things that may help you.

The first is an infographic we created with the team at AWeber. We’ve featured it before on the 60 Second Marketer and have had a lot of good feedback from people who used it to guide them through the maze of mobile marketing options available to them.

To use it, just start at the top and answer the questions throughout. It should give you a clear idea of how you might be able to use mobile for your business.

If you’re ready to take a deep dive into mobile, I encourage you to join me in an advanced-level mobile advertising webinar scheduled for Thursday, April 18th at 2:00 pm ET. Click here to register for the webinar.

I’ll be joined by Chuck Moxley, who is the CMO of 4INFO, a leading mobile advertising platform. We’ll be discussing how to track, measure and calculate the ROI of your next mobile ad campaign.

I hope to see you there. In the meantime, here’s the infographic. Enjoy!

MobileDecisionTree

The post How to Figure Out Which Mobile Marketing Tool is Right for Your Business appeared first on @AskJamieTurner.