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E-Mail From God For Women

E-Mail From God For Women

Quick, check your in-box! It’s filled with more e-mail from God. Men, women, and children will love the daily messages from God in a uniquely designed book. Every message starts with a Scripture reference and continues with a refreshing thought for reflection.

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E-mail from God for Men

E-mail from God for Men

Quick, check your in-box! It’s filled with more e-mail from God. Men, women, and children will love the daily messages from God in a uniquely designed book. Every message starts with a Scripture reference and continues with a refreshing thought for reflection.

List price: $13.99

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How to Avoid Your Own #MyNYPD Disaster

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It’s happened before, and it happened again; a hashtag campaign backfired on a company that didn’t think through the ramifications of what they were asking for. This week, the New York Police Department (NYPD) asked users to Tweet in pictures of themselves with members of the force using the hashtag #MyNYPD. In theory, it was a great idea, positioning the NYPD as a valued member of the community.

What they didn’t think through was the reputation the NYPD has had in the past: one of police brutality and unneccesary force. It wasn’t long before protesters were Tweeting pictures of bloody picketers and excessively restrained activists. And, of course, the institution was reminded many times of the instance where they bloodied an elderly man for jaywalking.

Of course, the backfiring hashtag is not a new phenomenon. Back in January, McDonald’s attempted to spread the love with a hashtag campaign using #McDStories. The company must have forgotten about all the food complaints they had received on social media, though, and the tales of bugs and fingernails in burgers started pouring in. Look up #WaitroseReasons and #QantasLuxury for even more hashtag disaster stories.

So, what did the NYPD do wrong?

The main fault of the NYPD was to not assess the possible ramifications of the hashtag before they used it. So that you can avoid the same scenario, here are 3 things you should do before creating a hashtag campaign:

Slide11. Clearly define your goals.

Why do you want to run a hashtag campaign? Is it because it’s the “hip” thing to do? Or are you hoping to infuse some positive sentiment into the conversation about your brand? If so, that’s a hashtag disaster waiting to happen. Here are some good reasons to run a hashtag campaign:

  • You have a new product or service and want to better perceive honestly how customers are interacting with it.
  • You have an upcoming event that has positive or neutral PR surrounding it.
  • You’re running a promotion that allows users to vote or enter by Tweeting a particular hashtag.

2. Assess customer sentiment.

If your brand already has some negative sentiment swirling around it, maybe now is not the ideal time to try out a hashtag campaign. Branded hashtags are not a PR band-aid. In that situation, they’re closer to being the equivalent of pouring salt on the PR wound.

To figure out how people currently feel about your brand on social media, there are two approaches you can take. The first is to simply look at the Tweets and Facebook posts/messages your company’s accounts get. Are people mad? Or are they excited? This will give you an idea of what the most vocal consumers are saying.

But remember, creating a hashtag is inviting people to express brand sentiment, both good and bad. To see what less confrontational users are saying, use a tool like Webfluenz to see what the sentiment is surrounding certain keywords. If you have an overwhelmingly positive brand sentiment in addition to a good reason for a hashtag, move on to number 3…

3. Check for possible twists.

Earlier this year, British singer Susan Boyles released an album, and the label threw a party. However, they chose a terrible hashtag: #Susanalbumparty (we’ll let you figure that one out for yourself). The mistake was quickly corrected, but not before Twitter could run with it, ridiculing both the singer and the PR campaign in general with perverted versions of the hashtag. What can you learn from Susan’s party? Before you create a hashtag, make sure it cannot be easily twisted to be profane, offensive, or sexual.

Remember, hashtag campaigns can be great tools for success. They can open the lines of communication between a brand and its consumers like nothing else, and they can get people excited about a new product or service (or even an old one). But tread carefully; the NYPD, McDonald’s, and Susan Boyles all meant well. Make sure you follow these tips to avoid your own hashtag disaster.

 

About the Author: Samantha Gale is a social media and content marketing specialist working for 60 Second Communications, a full-service marketing agency working with brands around the globe.

The post How to Avoid Your Own #MyNYPD Disaster appeared first on @AskJamieTurner.

AOL Changes DMARC Policy

A couple weeks ago, Yahoo changed its DMARC policy to stop fraudulent emails. In response, many email receivers started bouncing emails with Yahoo.com From addresses sent from non-Yahoo servers. Yesterday, AOL announced the same change to its DMARC policy, and we expect to see similar results.

Like the Yahoo change, this will only affect senders using an AOL.com From address. The solution is also the same: We recommend using a custom domain for your From address instead of AOL.com. If you need help registering a new domain or setting up email addresses, please contact a web developer.

In addition to changing your From address in campaigns, we also recommend changing the contact email for your account and user profiles. This will ensure MailChimp features, like Conversations, continue to deliver email on your behalf.

It’s only a matter of time before other ISPs, such as Gmail and Hotmail, make similar changes. So switching to another freemail provider is like hopping stones in a smoking volcano: You might find some temporary solace, but you should instead focus on getting out of the volcano. Using your own domain will prevent future deliverability issues caused by sudden changes made by ISPs.

As with the Yahoo update, we continue to support ISPs who change their DMARC policies. Adjustments have to be made if we want to move forward in the fight against spam.

What Mobile Marketing Strategy Is Right For You? Use This to Find Out [Infographic]

It’s no secret that mobile usage has skyrocketed in the past year or two.

More people are using their mobile devices more often, to do more things than ever before:

  • Litmus reports that more than half of people read email on a mobile device.
  • Shop.org reports that among U.S. smartphone users, approximately half have consulted their smartphones when looking for a product or service. And about one-third of people ages 18-55 have purchased a product on their smartphone.

Mobile is going to be a key way to reach consumers. For many businesses, it already is.

But most businesses are still very green when it comes to mobile marketing. Many say they lack the know-how, time, and budget that they think is necessary to start mobile marketing.

How Do You Know What Mobile Tactics Are Right For Your Business?

Wondering if mobile marketing is right for you, or how to get started with it?

This Mobile Marketing Decision Tree, courtesy of our friends at 60 Second Marketer can help you choose which mobile marketing tactics are best for your business:


Mobile Marketing Decision Tree

Share This Decision Tree

Do you know people who are (or should be) thinking about mobile marketing?

Share this infographic with them via your blog, website, or favorite social network.

Here’s the HTML you can copy/paste to share it on your site…


… and here are links to share it on social…

Internet Marketing Made Easy: The Business Owner’s Guide to Getting More Traffic and Making More Money! (Volume 1)

Internet Marketing Made Easy: The Business Owner's Guide to Getting More Traffic and Making More Money! (Volume 1)

Get More Traffic, Subscribers, and Sales…

With the power of the Internet and online technology, it’s never been easier to reach more people, increase sales, or start a business online. Whether you are just getting started online and looking to turn your passions into profits on the internet with a side business or already have a thriving business and are looking for ways to take your business to the next level you’ll find simple, step-by-step strategies and tactics you can use starting today
Inside Internet Marketing Made Easy you’ll discover: 
  • Fast, easy, and inexpensive ways to start a profit pulling website 
  • Blogging strategies and techniques that drive massive amounts of free traffic 
  • How to brand yourself and your business to a global audience 
  • Social media marketing methods that actually work (and don’t waste time) 
  • Powerful email marketing methods that completely automate your marketing 
  • How to increase revenue by adding multiple streams of internet income 
  • And much more…

If you read and apply the strategies and tactics found in Internet Marketing Made Easy, you’ll have everything you need to finally unleash the power of the Internet and capitalize on the greatest opportunity available in the history of business.

Download Internet Marketing Made Easy and start getting more traffic, more subscribers, and more sales today!

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5 Ways to Use Content to Increase Engagement

Engagement is the end game for content marketing. Getting people interested in and involved with your product is half the battle in making a sale. When your customers know that they can look to you for stellar insights and advice about the industry, you’ve succeeded. But achieving this goal is not easy. It takes a lot of time investment to create the high-quality content you’ll need.

Here are five tips on how to use content to increase your audience’s engagement.

Create Gated Content 

“Gated content” refers to information or whole sections of your web site that are only available to people who agree to provide something in return. Gated content creation can be tricky to execute, but when used well, it’s a great way to not only pump up engagement but also to generate leads. For marketing purposes, that “something” is usually contact information, such as:

  • Geographic location
  • Name
  • Email address
  • Phone number
  • Company information

Gated content may also require payment for information, such as whitepapers or exclusive video, but generally speaking it’s just another rung on the sales funnel.

Gated Content-WebpageFX

WebpageFX’s gated content for a free marketing template

Not every company is comfortable with using gated content. Some are wary of alienating potential customers who are not ready to establish contact, or sending them to competitors who do not have gates. It’s best to reserve gated content for premium information; be sure to leave product descriptions and blogs free to navigate for any visitor.

For instance, a site such as Gate to Garage, which sells a wide variety of furnishings and décor, would not benefit from walling off its product listings to visitors. But it might consider requiring potential customers to submit an email address for future contact if they want to see a how-to video or white paper.

One thing to keep in mind, don’t gate all your content. Leave blog posts and infographics as free material for everyone. That free material will drive traffic to your site and then special gated content can be used to increase engagement and build an email database.

Run a Live Q&A Based On of a Controversial Piece of Content  

Live chats have a colorful history on the internet. They’re one of the earliest ways that companies engaged with their customers, dating back well before the age of social media. Though they’ve evolved over time, they still remain a great way for businesses to gauge opinions about not only their products but also their industry. The smartest way to draw people in is to play off a piece of content that’s gotten a lot of attention.

This type of content will inspire strong opinions on both sides, which will draw people into the conversation. Be sure to promote the Q&A beforehand, but don’t just rely on live questions to fuel the discussion. Solicit questions and topics beforehand via social media, and keep things open-ended so that you can engage as many people on as many aspects of the issue as possible. If you’re doing the chat on Twitter or Facebook, look over your analytics beforehand to decide what the best time is to hold the conversation.

Last year Paper.li, an online content curation service, sponsored a live Twitter chat to promote awareness for bloggers, who make up the hottest area of its community. The success of the Q&A surprised even the company’s community manager, who personally heard from more than 200 people after the chat via email and on Twitter asking for help and offering their input. The chat also reached people in other countries, a bonus Paper.li hadn’t expected.

Include Calls to Action at the Bottom of Content 

Sometimes when you become engaged in a great piece of content, whether it’s a whitepaper, a blog post or a podcast, you’ll forget how you stumbled upon it and your true purpose for looking into the subject. Don’t let that happen to your potential customers. While you don’t need to hammer them over and over with sales pitches, you do need to gently remind them as they reach the end of their time with your content that there’s something they need to do. That may mean registering for something, buying a product or filling out a form.

Whatever it is, make sure your call to action is clear and concise so that you don’t lose your fish from the hook. On the blog for WritersRelief, an author submission service, posts end with reminders that the site can help make writing dreams come true and a link to their submission page, a succinct but effective call to action.

Ask Questions at the End of Blog Posts to Increase Comments

This sounds like an obvious way to increase engagement, but a surprising number of sites do not try to interact with their readers this way. They’re missing out on a huge opportunity. Once you’ve finished discussing the topic at hand, ask your readers what they think. Many blogs put a daily question at the bottom of a blog post in bold, training readers to look for these queries and answer them, thereby increasing engagement.

Don’t just get people to comment, though. Interact with them in the comments section and see how you can further engage them. For instance, the Gawker network of web sites have perfected this approach. Writers interact with readers, exchanging ideas — okay, and often insults — in such a way that the comments sections themselves have become must-reads.

Be Consistent at Something

Consistency is the very best way to establish yourself on the internet, which is largely a bastion of inconsistency. Muck Rack is known for newsletters. Shweiki Media is known for webinars. Find something content-wise that you can be great at, that your customers have a real need for, and that you can deliver on a consistent basis. Then carve out your niche.

Muck Rack newsletter

Muck Rack’s Newsletter

Play to your personal strengths. If you don’t have time to blog, but you’re a pithy tweeter, make Twitter your thing. Establish a following for your brilliant daily take on something in your industry, whether it’s the latest headlines or even a reality TV show. Author Jennifer Wiener, for instance, is just as famous for her prolific tweeting about “The Bachelor” as she is for writing New York Times bestsellers.

Building an engaged community of readers takes time. Start with these tips in mind as you work on the content that just might make your site a hot spot for customers.

The post 5 Ways to Use Content to Increase Engagement appeared first on Comm100 Blog.

Your Customers Wish You Were Using This Cutting-Edge Marketing Technique [INFOGRAPHIC]

Screen Shot 2014-04-22 at 2.55.12 PM

Mobile marketing is still in the cutting-edge stage, meaning everything is still fairly new, at least to most people. But customer desires demand that we continue to advance forward, and the latest wish is beacon marketing.

Wait, what exactly is beacon marketing?

In a nutshell, a beacon (in this context) is a wireless device that targets nearby phones and tablets, providing information of some sort to the user. With beacon marketing, this usually means a beacon being placed in a brick-and-mortar business (retail shop, restaurant, etc.) and then providing value (coupons, discount, or secret deals) to customers inside (or nearby) the establishment who have downloaded the necessary app.

Customers have indicated that they’re more than ready for beacon marketing, so why haven’t retailers jumped on board? Perhaps it’s because they don’t know enough about it. Beacon marketing company Swirl tackles that challenge with this infographic, illustrating customers’ pain points and desires. Some of the key points from the infographic include:

  • 85% of customers have used a mobile shopping app while inside a store (and 66% of those say their smartphone activity has influenced their purchase).
  • 65% of customers prefer their smartphones as their main info-gathering method while shopping, and the same number trusts their favorite retailers more than any other app or network (even Facebook and Google) with their location data.
  • 80% of customers would be interested in receiving push notifications about sales and promotions while inside a store.
  • More customers would make a purchase based on beacon sales and recommendations than on limited-time sales.

swirl_beacon_FINAL-640x3196

About the Author: Samantha Gale is a social media and content marketing specialist working for 60 Second Communications, a full-service marketing agency working with brands around the globe.

The post Your Customers Wish You Were Using This Cutting-Edge Marketing Technique [INFOGRAPHIC] appeared first on @AskJamieTurner.

Marketing For Dummies

Marketing For Dummies

Master the latest marketing tools and trends

Marketing strategies are evolving faster than ever before, and mastering the latest and greatest strategies are essential to getting results. This updated edition of the classic marketing bestseller includes new and revised material, with full coverage of the latest marketing trends and how to effectively apply them to your business. Whether it’s boosting your baseline marketing skills, figuring out social media, developing a comprehensive Internet marketing strategy, or getting expert tips on effective local marketing techniques, Marketing for Dummies, 4th Edition has everything you need in one easy-to-use and accessible guide.

Effective marketing is about knowing your customers and giving them what they want, when they want it. The latest marketing research tells us that every customer interaction is an opportunity to grow your business and your bottom line, which is why you need a results-oriented marketing plan. With this updated, practical, and savvy guide to marketing strategies that work, you can apply the skills you already have more efficiently than ever before Marketing For Dummies, 4th Edition gives you the structure and practical advice you need to get the most out of every marketing initiative and, ultimately, grow your business.

  • Maximize the lifetime value of your customers
  • Connect web marketing strategies to real world traffic and sales
  • Implement local sourcing to boost local and regional marketing initiatives
  • Focus your online marketing strategy to target only qualified buyers

Before you waste any more time with ineffective and potentially costly marketing missteps, let Marketing For Dummies, 4th Edition establish viable marketing strategies that will help your business succeed.

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