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Go Pro: 7 Steps to Becoming a Network Marketing Professional

Go Pro: 7 Steps to Becoming a Network Marketing Professional

Over twenty years ago at a company convention, Eric Worre had an aha moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to Go Pro and create the life of your dreams. In this definitive guidebook, you will learn to: -Find prospects -Invite them to your product or opportunity -Present your product -Follow up with your prospects -Help them become customers or distributors -Help them get started right -Grow your team by promoting events -And much, much more. Eric’s wish is for you to make the decision to become a Network Marketing Professional. For you to truly Go Pro. Because it is a stone-cold fact that Network Marketing is a better way. Now let’s go tell the world.

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Mobile Advertising: How to Lay the Right Foundation for Stronger Marketing Results

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Research shows that most consumers (91 percent) keep their mobile device within three feet of them 24X7 – and nearly one-third use mobile as their primary means of going online.

Companies today that aren’t immersing themselves in mobile marketing are not only missing out on a huge opportunity to drive more awareness and revenue, they are also decreasing the potential of their current marketing efforts.

It’s important to remember that consumers are engaging with a variety of media – smartphones, tablets, PCs, TV – and your marketing plan should mirror that. According to Mobify, no one screen/device has more than 20 percent of market share, therefore it is imperative that you have a complementary multi-screen presence.

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Medical Management Services Group, a physician practice management company that was integral in introducing Lasik Eye Surgery to the market, had been aggressively marketing its new capabilities and using social media to drive more engagement.

All that said, Founder Katie Carlisle says it was their mobile advertising program that has really given them the extra boost they needed to see the ROI of all of their efforts. “It’s about the surround sound effect of all these vehicles combined, and our mobile advertising has allowed us to get real-time insight about our audience and has taught us what we need to refine in other areas to reach people the right way.”

But for many businesses, particularly, SMBs, developing a mobile marketing strategy can be an extremely daunting task.

The reality is that a few key steps can make all the difference in laying the right foundation.

  1. No Business is Too Small: There is an enormous opportunity for SMBs in this space. Research from the UpSnap community shows that local businesses are seeing some of the highest ROI – from dentists to attorneys and even local heating & air conditioning businesses. Now more than ever, consumers are turning to Main Street to promote their own local economies, so small businesses that expand their mobile presence can really cash in right now
  1. Measurement 101: Mobile marketing is no longer just about the click through rate (CTR). Why? CTR is easily inflated by accidental clicks and doesn’t take into account secondary actions and overall engagement. Secondary action is when the consumer takes an extra step to engage with your business – for example clicking for directions or to contact your business. Keep in mind the industry average for secondary click through rate is five percent. Savvy marketers also understand that downstream activities, such as store visits, can make a huge impact on your ROI as well. (For more on this, read Four Essential Metrics You Need for Your Next Mobile Ad Campaign on the 60 Second Marketer blog.)
  1. Timing is Everything: Develop a dynamic marketing plan based on seasonal trends to ensure you speak to your target market. Get your marketing caps on and think outside of the box! Not only are holidays a good time to personalize marketing campaigns, annual events such as school graduations or New Year’s resolutions can also produce solid results. This fall, Medical Management Services Group saw great success in their campaign by capitalizing on the back to school market. Timeliness is key to drive the right awareness and engagement.
  1. Make the Right Impressions: Mobile impressions are very powerful. A heavy dose of mobile impressions can lead to clicks, secondary actions and offline activity like in-store visits. The ad does not have to be clicked or called to be considered successful — impressions matter!  When the desired result is an offline sale, impressions are a strong vehicle for driving foot traffic.

With the right mobile advertising program, businesses of all sizes have an opportunity to drive better awareness, more visitors and most importantly, ongoing sales.

By Greg Garrick, VP of Mobile Marketing at UpSnap, provider of highly targeted, data-driven mobile advertising to attract the ideal audience for brands big and small. A seasoned marketing leader, Garrick has dedicated his career to driving B2B/B2C revenue through aggressive digital and mobile experimentation.

 

 

The post Mobile Advertising: How to Lay the Right Foundation for Stronger Marketing Results appeared first on @AskJamieTurner.

Emails from an A**hole: Real People Being Stupid

Emails from an A**hole: Real People Being Stupid

“It’s like Sasha Baron Cohen on the internet.” – Jane Wells, CNBC
 
When John Lindsay launched DontEvenReply.com in June 2009, it became an instant sensation. With 60% of the book featuring entirely new material never before available on the website, Emails from an Asshole offers fans a fresh opportunity to revel in people’s gullibility. Posing as a customer or seller, Lindsay responded to a variety of classified ads, making ridiculous offers to unsuspecting victims. Their responses, and the ensuing conversations, will have readers simultaneously laughing non-stop and gasping with disbelief.
 

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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

A Primer on the Future of PR, Marketing and Advertising

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.
Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.

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SEND: Why People Email So Badly and How to Do It Better

SEND: Why People Email So Badly and How to Do It Better

Send—the classic guide to email for office and home—has become indispensable for readers navigating the impersonal, and at times overwhelming, world of electronic communication.  Filled with real-life email success (and horror) stories and a wealth of useful and entertaining examples, Send dissects all the major minefields and pitfalls of email. It provides clear rules for constructing effective emails, for handheld etiquette, for handling the “emotional email,” and for navigating all of today’s hot-button issues.  It offers essential strategies to help you both better manage the ever-increasing number of emails you receive and improve the ones you send.  Send is now more than ever the essential book about email for businesspeople and professionals everywhere.

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7 Tips for Growing Your Email List in a Time Crunch

Building a strong, quality email list and executing a consistently successful email marketing campaign often takes time — especially if you’re just starting out. But that isn’t always comforting to those who want immediate results.

While many different factors influence a person’s decision to sign up for an email list (e.g. ease of signing up, perceived value of subscribing), there are ways in which you can give your subscriber base a quick healthy boost — you just have to act quickly. Here’s how you can get started now:

1. Import your existing list.

If you’re moving from another email marketing service provider, the first thing you should do is import any existing list(s) you already have to AWeber. You found a new provider, so why wait any longer before sending awesome emails?

If you’ve been holding off because you’re not sure if you’re required to reconfirm subscribers when switching to a new email marketing service, check out this quick read to help clarify the issue. Need help importing your existing list? Watch this how-to video for easy instructions!

2. Be discoverable.

The more opportunities people have to sign up for your email list, the greater the chance they’ll actually do so. With that said, you’ll want to include sign up forms in areas both online and offline.

Place sign up forms in strategic areas on your website — in your sidebar, on a landing page, etc. The idea here is to reach your customers no matter where they are in the sales process. You might also want to give serious thought to using a lightbox pop up form to collect new subscribers. Despite any preconceived notions you might have about them, they can actually help you gain hundreds (and possibly even thousands) of new subscribers, as long as it’s done right.

If you have a storefront and/or frequently attend networking meetups and events, be sure to bring along a clipboard or tablet to collect email subscriptions in person. This is your chance to make personal connections with prospective customers and brand ambassadors, so leverage this critical time to continue the conversation even after your interaction ends.

3. Run a contest.

Another quick and easy way to obtain new subscribers is by hosting a contest with a valuable prize and a short entry period. By creating a weeklong contest, for example, people will be more likely feel the pressure to enter right away instead of assuming they have plenty of time to do so.

There are a number of tools available that can help you easily host a contest, such as Heyo or Contest Domination. All you have to do is promote it on social media and your website, and let the emails pour in! But setting up the contest is the easy part. Whatever your prize is, make sure it’s a valuable something-they-can’t-live-without item or offer.

Feeling uninspired? Consider offering incentive items, exclusive sneak-peeks for upcoming product releases, or even a complimentary service or consultation!

4. Give a coupon code.

Coupon codes that are only valid for a few days can be a great incentive for retailers to get people to sign up to their emails. To do so, you might want to distribute cards with codes on them at your store, or feature the offer in a lightbox form on your website.

Tobi, a young ecommerce fashion retailer, offers first-time website visitors a 50 percent off discount code when they submit their email address. This lightbox form not only entices people to give them their address willingly, but to get frequent updates on the latest items as well.

 

5. Tell a secret.

Consumers love anything that’s labeled “free” and/or “exclusive.” Whether it’s a limited edition item or something that’s only available to a select few, they want to know they’re getting extra special treatment or part of an private crowd.

Fortunately, as an expert in your industry, you have a lot of “insider” information that you can exclusively share with your email subscribers. An owner of a local gym, for example, may want to educate his readers with exercises and workouts designed to target various parts of the body. Just make sure it’s information they can and should implement right away!

6. Cross-promote your list in another list.

Have a list that already gets a lot of traffic? Consider promoting your new email series or newsletter to encourage those subscribers to also sign up for your new list. The idea here is to convince people that there’s value to be obtained from your other email list, and now’s the time to subscribe so they can get something immediately in return.

A marketing consultant that generally focuses on sending email content related to general digital marketing tips might want to narrow in on certain topics and start a new email series specific to content marketing or email marketing. By informing her current subscribers that they can get even more helpful information by signing up to the other list, she can get a jump start on her subscriber base.

Or, you might want to team up with another business that has an email list with people that might be potential customers. To pique their subscribers’ interest, you could feature your contest or another great incentive to raise awareness and encourage sign ups to your list!

7. Add incentives after a purchase.

Not every customer that purchases an item or service from you will always return. You can, however, work towards building customer loyalty with your emails. By leveraging the point of purchase to collect email addresses, you can bring them closer to becoming repeat customers and hopefully future brand ambassadors.

Michael’s craft store, for example, gives customers an offer with their receipt to fill out a survey online to obtain an additional discount that would only be valid for a week after the day of my purchase. It’s a simple way to obtain valuable information about their customers, and for customers to get a discount coupon for a future purchase. Win-win!

How have you increased your subscriber base? Share your success stories with us below!

If you’re still looking for more information to grow your email list, don’t forget to sign up below to get helpful posts like this one delivered right into your inbox!

 

7 Tips for Growing Your Email List in a Time Crunch

Building a strong, quality email list and executing a consistently successful email marketing campaign often takes time — especially if you’re just starting out. But that isn’t always comforting to those who want immediate results.

While many different factors influence a person’s decision to sign up for an email list (e.g. ease of signing up, perceived value of subscribing), there are ways in which you can give your subscriber base a quick healthy boost — you just have to act quickly. Here’s how you can get started now:

1. Import your existing list.

If you’re moving from another email marketing service provider, the first thing you should do is import any existing list(s) you already have to AWeber. You found a new provider, so why wait any longer before sending awesome emails?

If you’ve been holding off because you’re not sure if you’re required to reconfirm subscribers when switching to a new email marketing service, check out this quick read to help clarify the issue. Need help importing your existing list? Watch this how-to video for easy instructions!

2. Be discoverable.

The more opportunities people have to sign up for your email list, the greater the chance they’ll actually do so. With that said, you’ll want to include sign up forms in areas both online and offline.

Place sign up forms in strategic areas on your website — in your sidebar, on a landing page, etc. The idea here is to reach your customers no matter where they are in the sales process. You might also want to give serious thought to using a lightbox pop up form to collect new subscribers. Despite any preconceived notions you might have about them, they can actually help you gain hundreds (and possibly even thousands) of new subscribers, as long as it’s done right.

If you have a storefront and/or frequently attend networking meetups and events, be sure to bring along a clipboard or tablet to collect email subscriptions in person. This is your chance to make personal connections with prospective customers and brand ambassadors, so leverage this critical time to continue the conversation even after your interaction ends.

3. Run a contest.

Another quick and easy way to obtain new subscribers is by hosting a contest with a valuable prize and a short entry period. By creating a weeklong contest, for example, people will be more likely feel the pressure to enter right away instead of assuming they have plenty of time to do so.

There are a number of tools available that can help you easily host a contest, such as Heyo or Contest Domination. All you have to do is promote it on social media and your website, and let the emails pour in! But setting up the contest is the easy part. Whatever your prize is, make sure it’s a valuable something-they-can’t-live-without item or offer.

Feeling uninspired? Consider offering incentive items, exclusive sneak-peeks for upcoming product releases, or even a complimentary service or consultation!

4. Give a coupon code.

Coupon codes that are only valid for a few days can be a great incentive for retailers to get people to sign up to their emails. To do so, you might want to distribute cards with codes on them at your store, or feature the offer in a lightbox form on your website.

Tobi, a young ecommerce fashion retailer, offers first-time website visitors a 50 percent off discount code when they submit their email address. This lightbox form not only entices people to give them their address willingly, but to get frequent updates on the latest items as well.

 

5. Tell a secret.

Consumers love anything that’s labeled “free” and/or “exclusive.” Whether it’s a limited edition item or something that’s only available to a select few, they want to know they’re getting extra special treatment or part of an private crowd.

Fortunately, as an expert in your industry, you have a lot of “insider” information that you can exclusively share with your email subscribers. An owner of a local gym, for example, may want to educate his readers with exercises and workouts designed to target various parts of the body. Just make sure it’s information they can and should implement right away!

6. Cross-promote your list in another list.

Have a list that already gets a lot of traffic? Consider promoting your new email series or newsletter to encourage those subscribers to also sign up for your new list. The idea here is to convince people that there’s value to be obtained from your other email list, and now’s the time to subscribe so they can get something immediately in return.

A marketing consultant that generally focuses on sending email content related to general digital marketing tips might want to narrow in on certain topics and start a new email series specific to content marketing or email marketing. By informing her current subscribers that they can get even more helpful information by signing up to the other list, she can get a jump start on her subscriber base.

Or, you might want to team up with another business that has an email list with people that might be potential customers. To pique their subscribers’ interest, you could feature your contest or another great incentive to raise awareness and encourage sign ups to your list!

7. Add incentives after a purchase.

Not every customer that purchases an item or service from you will always return. You can, however, work towards building customer loyalty with your emails. By leveraging the point of purchase to collect email addresses, you can bring them closer to becoming repeat customers and hopefully future brand ambassadors.

Michael’s craft store, for example, gives customers an offer with their receipt to fill out a survey online to obtain an additional discount that would only be valid for a week after the day of my purchase. It’s a simple way to obtain valuable information about their customers, and for customers to get a discount coupon for a future purchase. Win-win!

How have you increased your subscriber base? Share your success stories with us below!

If you’re still looking for more information to grow your email list, don’t forget to sign up below to get helpful posts like this one delivered right into your inbox!

 

The Making of MailChimp Snap

A few months ago, I was grabbing coffee in the common area with Drew, one of our mobile engineers, when our UX director, Aarron, approached us with an idea. His team had been visiting MailChimp customers with brick-and-mortar retail shops, and he had some observations about how they used—and didn’t use—our product.

"When new stock arrives, they often know who’d be excited to see it, but they generally just wait for the customer to stop by to make the recommendation," he said. "They don’t have the time to go look them up in their POS system and send them an email."

To fill this gap, Aarron asked if we could build an app that would allow customers to take and send photos directly from their mobile devices to a MailChimp list. He had listened hard—and we were about to change fast.

snap-sketch

The prototype

I started sketching right away, and we built the first iteration of MailChimp Snap in about a week. It was bare bones—just a bunch of big buttons to tap through campaign creation, and a send button. The prototype allowed us to play around for a few weeks and map out the feature set. We stripped a lot of the details away to simplify it for mobile devices.

snap-prototype

The design

With a final prototype in hand, our next visit was with MailChimp’s creative director, Ron. After we gave him a quick demo, he pulled out a few unused design comps originally meant for another project.

"We considered leading with photographic pictograms," he told us of MailChimp’s recent automation rollout. "We hoped pictograms would help users quickly recognize pathways and offer greater creative freedom over our current icons."

That idea was scrapped for automation, but it made a lot of sense for MailChimp Snap, a photo-based app. We had a mission, a prototype, and a design style. It was time to build.

snap-startscreen

The refinement

Once we had a beta version, we ran it by some customers to make sure the app met their needs. We walked an early prototype over to Tweeds, a handcrafted clothing shop and MailChimp customer in our neighborhood. One of the big a-ha moments during their demo was that they wanted to send multiple tests, just like in MailChimp.

On Aarron’s return visit to one of the customers that inspired MailChimp Snap, Avid Bookshop, it became clear that segments and groups weren’t granular enough. The owner knew the personal interests of her customers, and needed the ability to send to a small handful of them.

When we got back to mobile lab, we added the ability to send tests. Then, we took another look at segmentation and introduced list search, coupled with static segment creation—two essential features we discovered by visiting beta users.

The product

MailChimp Snap campaigns start with a photo. Grab one from your camera roll or your Instagram account, or take a new one with the app. Then write a short description of the product and provide a title for the campaign. You can add a URL from your online store to make the photo clickable, too. All 3 templates are mobile-focused and designed to showcase the product photo you’ve taken.

Once your campaign is ready, select a list and filter it by subscribers, or send to a segment you’ve already created. From there, it’s just like any other campaign.

The future

This kind of stuff is in MailChimp’s DNA. Our product ideas always come from our customers. We’ve listened to them over the years, building and acquiring tools that speak to their needs and fix their problems—products like Mandrill, TinyLetter, Gather, and Wavelength. We couldn’t be more proud of this new addition.

Download MailChimp Snap for iPhone

Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams

Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams

“Launch” will build your business—fast. Whether you’ve already got a business or you’re itching to start one, this is a recipe for getting more traction.

Think about it—what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all -but- eliminated your competition? And you could do all that no matter how humble your business or budget?

Since 1996 Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed an underground process for launching new products and businesses with unprecedented success.

But the success-train was just getting started—once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.

“Launch” is the treasure map into that world—an almost secret world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches.

Whether you have an existing business, or you have a service-based business and want to develop your own products so you can leverage your time and your impact, or you’re still in the planning phase—this is how you start fast. This formula is how you engineer massive success.

Now the question is this—are you going to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?

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Four Essential Metrics You Need for Your Next Mobile Ad Campaign (#4 is a Must)

Screen Shot 2014-10-20 at 9.31.40 PM

Do you want to learn as much as you possibly can about mobile marketing and mobile advertising?

If so, you’ve come to the right place. I wrote extensively about mobile in my Amazon best-selling book, Go Mobile. In addition, 60 Second Communications (the agency behind the 60 Second Marketer) runs mobile campaigns for several global corporations as well as several small- to mid-sized businesses.

Long story short, we know mobile.

Which is why we were so excited to dive into an excellent new mobile advertising study released by xAd, a mobile location ad platform that focuses on driving in-store traffic and sales.

What follows are some insights from the study that I wanted to pass along to you.

Understanding Click-Through Rates, Secondary Action Rates, Store Visitation Lift and Same Store Sales Increases.

60 Second Communications is in the early stages of launching a mobile advertising campaign for a retailer based in a major metropolitan area on the East Coast. We’re excited about the prospects because we’re using rich media to enhance the user experience, which should drive some excellent foot traffic to their retail locations.

Here’s an example of what a rich media experience might be like for someone who clicks on a rich media mobile display ad:

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If you were running the mobile display ad campaign above, there would be three important metrics you’d want to measure. Here’s what they are:

  • Click-Through Rate (CTR): This is one of the easiest metrics to measure in mobile, but it can also be misleading. The CTR for a desktop ad campaign is usually around 0.05% to 0.1%, which means that 1 out of every 1,000 to 1 out of every 2,000 people who see your desktop display ad will actually click on it. (Yes, the number is that low.) With mobile, the results are typically much better, ranging from 0.5% to 0.8% — almost 10 times better than desktop. But wait! A study by GoldSpot Media reported that nearly 50% of the clicks on mobile banner ads may be accidental clicks. So even though the CTR on mobile banner ads is much higher, the accidental click-through rate reduces the reliability of using CTR as a key metric. Which brings us to Secondary Action Rate.
  • Secondary Action Rate (SAR): The SAR is a better indicator of purchase intent. As an example, if 10 people click on a mobile ad, and 5 of them take a secondary action such as scrolling through the product images (as in the example above) or clicking a map for directions, then those 5 people can be considered much more likely candidates for a final sale. If you only have two metrics — CTR and SAR — then we’d recommend focusing most of your attention on SAR, since that’s a much better indicator of intent to purchase. Of course, there are two other important indicators we’d encourage you to analyze the next time you’re running a mobile ad campaign. (Speaking of which, if you need help with your mobile ad campaign, send me an email — we’re all over this stuff.)
  • Store Visitation Lift (SVL): Store Visitation Lift is one of the best indicators of purchase intent since it measures a real intent to purchase. Of course, in order to get a good read on your data, you’ll need to compare store visits this year to same-store visits from the exact same period the year before. And don’t forget — even if you see an increase in SLV, there can be other factors that drive same-store visits (such as better weather and an improving economy). Also, don’t forget that SVL doesn’t track e-commerce sales. But overall, SVL is an important metric when it comes to measuring the success of your mobile ad campaign. Which leads us to the most important metric, which is same store sales increases.
  • Same Store Sales Increases (SSSI): In the end, the success of any campaign comes down to same store sales increases. You can measure this by taking the store sales from each of your locations during your mobile ad campaign and comparing them to the same store sales from the year before. If the only change in your marketing was the mobile campaign and you see a lift in sales, you’re golden, assuming the lift in sales more than paid for the mobile ad campaign.

Action Steps for You:

Here are some steps you can take to make sure you’re measuring all the right things in your next mobile display ad campaign.

  1. Use Your Best Offer: When we run mobile tests for our clients, we always like to use the client’s very best offer. Is that a 25% off coupon? A free car wash? Or a Starbucks gift card? You want to give your campaign every opportunity for success, so use the best offer available to you.
  2. Establish Your Key Peformance Indicators: As mentioned in the post above, CTR is okay for directional information about your campaign, but it shouldn’t be used as a definitive metric. Use SAR, SVL and, most importantly, SSSI for those metrics.
  3. Track Results Past the End of Your Campaign: If we’re running a 4 week mobile display promotion for one of our clients, we want to track results for the 4 weeks of the campaign plus a few weeks after the campaign. After all, there’s residual value to a mobile campaign that hangs around after the campaign ends, so don’t cut off your metrics right away — keep tracking them for a few weeks after the campaign finishes. That should give you a more accurate read on the success of the campaign.

I hope all this is of some value to you. We’re doing some amazing things on the mobile advertising front and we’ll continue to share our findings as we track the results of our campaigns.
Jamie Turner is the CEO of the 60 Second Marketer and 60 Second Communications, a marketing communications agency that works with national and international brands. He is the co-author of “How to Make Money with Social Media” and “Go Mobile” and is a popular marketing speaker at events, trade shows and corporations around the globe.

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