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Email Mistakes: How to Avoid Looking Like an Idiot (Volume 1)

Email Mistakes: How to Avoid Looking Like an Idiot (Volume 1)

Email is convenient, easy-to-use, and allows us unlimited communication. But it?s also filled with risk. If your wording isn?t just so; if your spelling misses out; if you really say what you?re thinking, you might end up in court or ultimately in jail. Why? Because nothing in email is private or confidential. Every word you type on behalf of your company must stand up to significant scrutiny. Trade secrets, any sort of contract language, inappropriate or lewd language can all land you in a heap of trouble And how many times have you sent an email and forgotten the attachment? Or maybe you?ve sent an email to the wrong person ? and paid the price for it? What nightmares have you heard or read about when people actually lose their job because of a misguided email? Are you willing to have all your emails paraded in front of a jury and/or on the front of local or national newspapers? Email is a reflection of you and your company. It needs to be treated like any hard copy letter or formal report. In business, keep email more formal and you will be viewed as a savvy professional. Treat it too casually and you may be labeled ?one of those kids? and your respect factor might drop significantly. Email seems so easy but there are far too many opportunities to screw it up through a mine field of grammatical, ethical, professional and legal potholes. If you approach email with a consistent system, you can avoid some of those potholes. I?m going to give you a logical process that, if you apply it regularly, will keep you out of a heap of trouble. We?ve all laughingly read about email errors, but what?s really scary is how often we make the very same mistakes as the poor slob who it the subject of our laughter. This book offers an easy-t- follow process to avoid those horrible mistakes. Use this four-step process every time and you?ll significantly increase your batting average for professional emails.

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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

A Primer on the Future of PR, Marketing and Advertising

A new generation of megabrands like Facebook, Dropbox, AirBnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets.

According to bestselling author Ryan Holiday, growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Holiday offers rules and examples for aspiring growth hackers, whether they work for tiny startups or Fortune 500 giants.

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Word of Mouth Marketing: How Smart Companies Get People Talking

Word of Mouth Marketing: How Smart Companies Get People Talking

FROM THE NEW YORK TIMES, AND USA TODAY MONEY BESTSELLER

Foreword by Seth Godin. Afterword by Guy Kawasaki.

Master word of mouth marketing with this fun, practical, hands-on guide.

With straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.

Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations:

– 3 Reasons People Talk About You

– 4 Rules of Word of Mouth Marketing

– 5 Ts of Word of Mouth Marketing

– 6 Big Ideas: Deep Stuff That Changes Marketing Forever

Find out what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner — and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion — and why some multi-million-dollar advertising campaigns fail to get noticed.

Open your eyes to a new way of doing business: Honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.

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Top 10 Ways to Use Mobile Marketing to Grow Your Business

Mobile Marketing Tip

The challenge many people have with mobile marketing is that they’re not really sure how to start using it. Oh, sure, they’ve looked into generating a QR code (which, as mentioned here, is an idea that will get you nowhere). Or they may have even done a mobile paid search campaign. But most businesses are still sitting on the sideline when it comes to running a full-fledged mobile marketing campaign.

Not long ago, we published a mobile marketing research report that we conducted with AWeber. One of the more popular sections of the study was a section called 43 ways you can use mobile to grow your business.

We thought we’d share the top 10 ideas from that section with you to help you get a jump start on your next mobile campaign. (If you’d like to download all 43 ideas, just click 2014 Mobile Marketing Research Report and Action Plan.)

Ready for the top 10 ideas? Great, here goes:

Send a Mobile Display Ad to People within a 5-Mile Radius of Your Store.  Mobile display ads are a lot of fun because you can use geo-locational technology to target people within a certain radius of your retail locations. It’s perfect for restaurants, coffee shops, bookstores and other retail locations that want to attract local customers who are near their store. Just ask your ad agency or your mobile ad network to do a geo-locational overlay on your next campaign. If they know what they’re doing, they’ll take care of it for you.

Use TwtPoll to Create a Mobile Survey. Here’s a great idea you can use when doing speeches at trade shows and conferences. Create an online survey using TwtPoll. During your speech, ask the audience to open their mobile web browsers to take the survey. Then, share the live results on the screen for the audience to see. I do this all the time at my speeches and have found that it’s a great way to keep the audience engaged.

Optimize Your Mobile Website with Mobile-Specific Keywords.  Don’t forget to add mobile-specific keywords to your mobile website or your mobile blog.  For example, if you own an Italian restaurant and have a blog, then you’ll want to add keywords that people will be searching for in your content.  In other words, don’t just use “Italian Restaurant,” also use “Italian Restaurant Locations,” “Italian Restaurants on Peachtree Street,” and “Italian Restaurants in 30342 Zip Code.”  By adding location-based keywords, you’re targeting the mobile visitor, which ultimately drives customers to your door.

Use a Mobile Website Grader to Find Out How Your Mobile Site Stacks Up.  Marketing Grader is HubSpot’s upgrade to their Website Grader tool.  Included in the tool is a mobile grader that can give you insights to how well your mobile website is performing.  Another useful tool is MobileGrader from our friends at BlueTrain Mobile.  Both tools are worth checking out.

Mobile Marketing Tips

Send Customers Special Discounts When They Enter Your Store. 4INFO has a geo-fencing solution that targets customers once they’ve entered your store. Once a shopper has downloaded your app, you can send the shopper rich, relevant messages when they’re nearby. Geofences can be set up by the retailer to offer consumers a discount or alert them to something happening right then in the store.

Connect Your SMS Campaign to Your TV Campaign. Commercials for one retailer in Minneapolis encouraged people to text “tent” to get a discount coupon for a weekend tent sale. That way, potential customers had a mobile coupon on their smartphones that they could keep handy until they visited the store. It’s a simple idea, but perfect for local furniture stores, auto dealerships or tire discounters.

Keep Prospects In-Store with Barcode Scan Promotions.  Tired of having prospective customers enter your store, look at the merchandise, then go home to order it on Amazon? It’s called the Showroom Effect, and one way to combat it is to provide customers who have downloaded your app a special discount when they scan a barcode on certain items. Remember — you don’t want to offer the discount on all items, just ones they can order online.

Leverage Deal-of-the-Day Services. Most people think of Groupon and Living Social as desktop platforms, but they’re perfectly suitable for mobile promotions. In fact, they’re probably better suited for mobile promotions, so don’t be shy – check ‘em out. They’re not for every business, but if you use them carefully, you can drive new customers to your retail locations.

Create a Sense of Urgency with Your Mobile Promotions. Research indicates that putting a time limit on coupons drives up redemption. So, if you’re going to run a promotion on foursquare, then you’ll want to use phraseology like “limited time offer” or “expires soon” as part of the promotion.

Create a Bounce-Back Coupon. It’s one thing to provide a mobile coupon to customers who are in your store, but it’s even better to provide one that encourages them to come back for another visit at a later time. These bounce-back coupons are a great way to generate repeat visits.

Those are just some of the ideas that are included in our 2014 Mobile Marketing Research Report and Action Plan. Remember, if you’re interested in seeing all of them, just download the report. It’s a great way to get started in mobile. And remember, if you don’t use these ideas — your competitors will be.

Jamie Turner is the CEO of the 60 Second Marketer and 60 Second Communications, a marketing communications agency that works with national and international brands. He is the co-author of “How to Make Money with Social Media” and “Go Mobile” and is a popular marketing speaker at events, trade shows and corporations around the globe.

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The post Top 10 Ways to Use Mobile Marketing to Grow Your Business appeared first on @AskJamieTurner.

Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

Guerilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur’s marketing bible — and the book every small-business owner should have on his or her shelf.

List price: $14.95

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The Little QA Team That Could

As of today, MailChimp’s QA team consists of one team leader, one engineer, and four analysts. That may not seem big, but it’s huge compared to where we were last year. Back then, we had just one QA tester—me!—working out the kinks of each of our monthly releases. I’ve learned a lot over the past few years about the ups and downs of being a one-woman shop and about the challenges of managing a team in the midst of a huge (like, 500% huge) growth spurt. Namely, that the ability to move fast and adapt quickly is just as important as knowing when to ask for help.

Started from the bottom

I started at MailChimp in 2011, managed a team of support agents for a year, then became the company’s first full-time QA person in 2012. It was up to me to figure out what QA would look like at MailChimp, and I had to figure it out fast: In my first 9 months on the job, we added nearly 1 million users.

Meanwhile, our devs were shifting into multiple teams and reworking our release workflows, and we were all collaborating to stabilize releases for users. Our developers were more quickly pushing out new features, each more complex than the last. Releases required more time to research users and investigate features. Testing was done in 5-day timeframes, and our work-weeks often extended into work-weekends.

Operating as a one-woman QA shop during this time of crazy growth allowed me to try out new testing methodologies without messing with the ebb and flow of a team. I could make mistakes without fearing backlash and try out new ideas on a whim. Most of the time, this worked well for our rapid testing timelines. The introduction of multi-user accounts, our drag-and-drop editor, and testing 3 new data centers were some of my biggest accomplishments as a solo testing analyst.

This time last year, our investigative testing processes and user-focused, exploratory philosophy were put to the ultimate test as I worked to conquer our redesign, the biggest release in MailChimp history. But as our UX team began releasing previews of the new MailChimp, and as I planned how to approach a full overhaul of our application in web and mobile, I quickly realized the task at hand was way bigger than 1 person. I needed help, pronto!

MailChimp has always relied on small, efficient teams to accomplish our big goals, so I was hesitant to bring on another full-time QA tester. Instead of building a full team, I got help from our API liaison and borrowed a support agent, TK, to help me test every page, every function, and every connection in the new app. A few months into the project, I realized I needed long term help. TK, who had proven himself to be incredibly helpful, soon became QA’s second employee, and I went from sole proprietor to teammate.

Now we’re here

TK and I anticipated that post-redesign life would be more manageable. But our developers still had a lot of ideas bouncing around and more users had come on board, which drove the creation of even more features. Reinvigorated release teams were making bold choices and pushing MailChimp development to a new level. And to match the pace of development, our QA deadlines were still incredibly short. Once again we needed some help, so we decided to bring on another analyst. In 3 months’ time, the size of our QA team had tripled.

With 3 full-time testers, we soon introduced a new week-long testing cycle that gave us space to better plan and prepare for each release. Running as a small team allowed us to pivot with changes over our 5-week development cycle and gave us time to experiment with testing processes I hadn’t been able to implement while flying solo. We could dig deeper into testing, and we were finally able to get a few steps ahead of our stress points. It’s easier to see the big picture and know where you’re going when you have time to reflect on processes and upcoming changes.

In order to implement programmatic solutions to our testing problems, TK was promoted to full-time engineer, which is great because he understands our process and all the problems we’re trying to solve. We’ve also taken on regular mobile testing, API testing, and we’ve been collaborating with more teams across the company, helping the Integrations team test our SalesForce integration and new experts directory. And we’re working on tools to give us more analysis time.

We’ve brought on yet more analysts to fill the gap after TK’s promotion and work on new projects, but our QA team isn’t done growing yet. We’re working to hire another analyst to help with releases and future projects, like testing our Knowledge Base. Looking back, it’s incredible that we were able to do so much with just one tester. I can’t wait to see how much more we can accomplish as a team.

How to Get AWesome Reviews for Your Small Business

Did you know that a whopping 65 percent of consumers are more likely to use a business which has positive online reviews (up from 52 percent in 2012), yet only 13 percent of small business owners proactively ask for them?

Reviews are a ridiculously powerful (and sadly overlooked) means of attracting and converting new customers. Think about it: What’s the first thing you do before trying a new restaurant? Probably visit Google or Yelp for research, and if you see rave reviews, you go ahead with a reservation. See how easy that was?

Now imagine applying this to your small business. If a prospect is searching through your industry and comes across your business, they are a lot more likely to give you a chance if they see positive reviews. There’s no referral involved and no work done on your part. You just earned third-party trust based on reviews alone!

So why aren’t more small business owners actively seeking out reviews?

Customer reviews can be incredibly intimidating for small businesses, but they don’t have to be. In fact, you have a lot more control over them than you may think. With the right strategy, you’ll be raking in AWesome reviews in no time.

Start with your most loyal customers

You know who they are, and they understand your services top to bottom. Chances are, they will be more than happy to lend you hand – so just ask!

Another option is to send a follow-up email campaign to your subscribers who have recently made a purchase. Include links to a review form in your call to action for easy access. This is a great way to get additional feedback, too.

Focus on placement

Google+ Local reviews are hugely valuable because they show up on the search engine results page (SERP), meaning they are the first thing people see when they search for your business. Reviews from others in your circle, the location of your business, photos and more also appear here. Ask for reviews on Google+ Local first since these will be the most visible. Yelp and FourSquare are also go-to spots for trusted reviews.

Make it easy

There should always be a home for your company’s reviews on your website so your customers don’t have to go looking for them elsewhere. Use a form to create a dedicated space on your website where customers can easily submit and read reviews. Link to that form across your social media platforms to get more eyes on it and use your blog to drive reviews. As mentioned above, you can target recent customers in an email campaign to gain their insight while you are still fresh in their minds.

Do you see your clients face to face on a regular basis? Think about creating a small printed flyer or bag-stuffer with the link to your website’s review page. This will help your customers know exactly where and how they can review your business.

Engage with your customers

As a small business owner, your job isn’t done once you’ve made the sale. In fact, it’s just begun. Check in with your most loyal customers to offer support and assistance should they need it. Keep in touch via social media and promptly answer any questions or comments. Make it a point to stay up to date on both their industry and yours, so you can anticipate new trends coming down the line. You can also set up Google Alerts to keep tabs on what people are saying about you 24/7.

Address negative reviews

Bad reviews can be the stuff of nightmares for small business owners, but there are a few things you can do to mitigate them and even gain valuable insight. First, make sure the review isn’t from someone who is “trolling” you – meaning that it’s factually untrue, includes zero constructive criticism and is just plain mean. Some review websites will take these types of reviews down on a case-by-case basis.

Regardless of whether you’re dealing with a troll or a real customer relaying a bad experience, you should never argue with the reviewer. Instead, address the review right away with an empathetic, personalized response that shows your concern. Never used a canned response – customers can smell these from a mile away, and they only make a bad situation worse. If the issue requires further investigation, offer your email address to take the conversation offline.

When you flip a bad review into a learning experience, it can actually help elevate your business.

What’s next?

Now that you know how to gain positive reviews from your best customers, you can start getting more mileage out of them. You can showcase these throughout your website, email campaigns and other collateral with your customers’ permission. By leveraging your most exceptional reviews by flipping them into case studies and testimonials your existing customers can help you attract and retain prospective customers!

Go Pro: 7 Steps to Becoming a Network Marketing Professional

Go Pro: 7 Steps to Becoming a Network Marketing Professional

Over twenty years ago at a company convention, Eric Worre had an aha moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to Go Pro and create the life of your dreams. In this definitive guidebook, you will learn to: -Find prospects -Invite them to your product or opportunity -Present your product -Follow up with your prospects -Help them become customers or distributors -Help them get started right -Grow your team by promoting events -And much, much more. Eric’s wish is for you to make the decision to become a Network Marketing Professional. For you to truly Go Pro. Because it is a stone-cold fact that Network Marketing is a better way. Now let’s go tell the world.

List price: $12.00

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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success 

The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. 

Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they’re eager to hear from you. 

  • Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn
  • David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world’s largest information companies.

The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

List price: $24.00

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Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing

Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing

“A results getting tour de force. This is simply the best book on email marketing I have ever read.” Howard Lothrop

Email Persuasion: The Step-By-Step Guide to Attracting More Clients and Winning More Sales With Email Marketing

Business fads come and go, but Email Marketing has consistently outperformed all other marketing strategies. In Email Persuasion, marketing expert Ian Brodie reveals the techniques that are working right now to allow professionals and small businesses to connect with potential clients, build trust-based relationships and generate more sales through email.

Inside the book you’ll discover:

  • The Customer Insight Mapping technique for building deep understanding of what your clients need and what will motivate them to buy from you.
  • 6 surefire subject line models that will get your emails opened and read.
  • The “optin formula” for getting the right people to subscribe to your emails (and how to accelerate the growth of your subscriber list).
  • How to engage AND persuade with your emails so that you build a loyal ‘fan base’ ready to buy from you.
  • The advanced techniques for turning email subscribers into paying clients (and why accepted wisdom on selling in emails is almost all wrong).

“We’ve seen a threefold increase in leads and we’ve won several new clients.” Adrian Willmott

Email Persuasion lays out a clear blueprint for building an engaged subscriber base, building credibility and trust through your emails and converting your subscribers into paying clients.

No jargon. No fluff. Just practical, real-world strategies that deliver results.

“Pick any one idea from this amazing collection of rock solid common sense on email marketing and just do it! Quite simply, it works!” Tony Latimer

Want to know how to build a list of ideal clients as subscribers fast? Start with the Opt-In formula on page 19.

How to get through spam filters, and “greymail” technology? Turn to page 43 for the most up to date advice.

The best format for emails? Page 57. When to send them and how frequently? Start on page 59, but also check page 83 on why frequent emailing is often more effective?

Getting your system onto autopilot? Page 95. Advanced techniques to get the right messages to the subscribers who will most value them? Page 103. Writing persuasively? Page 109.

“Ian gives you all the information you need to succeed in plain and simple English based on what actually works in the real business world today” Anna Letitia Cook
Packed full of examples, templates and clear next steps for you to do to get your own email marketing system up and running quickly and getting you results. If you’ve ever been overwhelmed by the complexity of email marketing or been unsure where to start to get the best results, Email Persuasion will provide you a clear path to succeeding with email.

If you want to get results fast from email marketing then you need Email Persuasion. Scroll up and grab a copy now.

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