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The Executive Guide to E-mail Correspondence: Including Model Letters for Every Situation

The Executive Guide to E-mail Correspondence: Including Model Letters for Every Situation

Writing skills are more important than ever in determining business success. They can make the difference between climbing the corporate ladder and getting stuck on a low rung. An e-mail that’s clear, concise, and targeted will get more than just a response—it will get results…including your boss’s attention! No matter what the business or sector, top communication skills are in major demand. Why? Because businesses are bogged down with e-mails that are too long, wordy, and unclear. Instead of wasting time rewriting, clarifying, and still miscommunicating, write it once, write it right, and get the job done the first time. The Executive Guide to E-mail Correspondence will show you how to rapidly transform basic writing skills into global communications expertise. Geared to the computer-toting professional with little patience for instructions and explanations, The Executive Guide to E-mail Correspondence fills the gap between academic training and real-world writing by providing you with a range of E-mail templates that you can instantly adapt to your business needs.

List price: $16.99

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500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!

500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More!


Struggling With Social Media Marketing?

Few likes on your company’s Facebook page? Not seeing social media ROI? Unsure of how to make the most of social media marketing, or even where to start? 500 Social Media Marketing Tips can help! This book is your guide to social media success for business, featuring hundreds of actionable strategies for Facebook, Twitter, Pinterest, Google+, YouTube, LinkedIn, Snapchat, Vine, and more! Each tip will guide you to establishing a strong brand presence on social media, attracting and engaging with loyal customers, and increasing web traffic and sales.

The Perfect “By Your Side” Guide For Busy Lives – See the Benefits in Minutes
Unlike most educational books, 500 Social Media Marketing Tips’ practical layout and concise instructions ensure that you’ll take away something valuable every time you read, whether it’s 5 minutes at your desk, half an hour on your commute, or all day at the weekend! 

Social Media Marketing Facts – Your Customers Are There!

  • As of August 2013, 73% of online adults in North America used social networking sites, and that number leaps to 89% for the 18-29 age range (PreInternet).
  • Annual social commerce sales are expected to climb to over $30 billion by 2015 (up from $9 billion in 2012) (Gartner, AICPA).
  • Social media users are willing to pay a 21% premium for brands that deliver great service through social networks (Media Bistro).
  • 77% of businesses have acquired new customers through Facebook marketing alone (Marketing Charts).
  • 97% of marketers agree that effective social media marketing provides benefits and value to their business (eMarketer).
Bonus! Free Design Templates and 200+ Free Social Media Video Tutorials

Readers of 500 Social Media Marketing Tips gain FREE access to 10 expertly-crafted social media design templates for profiles including Facebook, Twitter, and Google+. The book is also supported by over 200 FREE step-by-step social media video tutorials on YouTube, and Andrew’s blog, where you’ll find a growing collection of real-world case studies.

Ready to Kick Start Your Social Media Marketing?

Join over 35,000 people just like you who are already using 500 Social Media Marketing Tips to make the most of everything that the world of social media has to offer your business. Why spend thousands on a consultant when you can harbor the power of social media marketing today? Scroll up and click “Add to Cart” to get started! 

List price: $10.99

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The Internet Marketing Bible

The Internet Marketing Bible

This book is different from all the other books you’ve read about Internet marketing in three main ways: 1. This book was written for business owners, not IT geeks. Anybody can understand it. 2. All the useless information about “the history of the Internet” and other similar topics were left out. This is a clutter-free step-by-step tutorial that shows you exactly what you need to do to become successful online. 3. This book takes a holistic approach to Internet marketing. Covering everything from Search Engine Optimization (SEO), Social Media Marketing (SMM), Pay-Per-Click (PPC), Conversion Rate Optimization (CRO) and Website Design; this book shows you all the available tools and tactics and helps you figure out which ones will work best for your business. This is the most comprehensive guide to Internet marketing you’ll ever read.

List price: $14.99

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Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing

Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing

“A results getting tour de force. This is simply the best book on email marketing I have ever read.” Howard Lothrop

Email Persuasion: The Step-By-Step Guide to Attracting More Clients and Winning More Sales With Email Marketing

Business fads come and go, but Email Marketing has consistently outperformed all other marketing strategies. In Email Persuasion, marketing expert Ian Brodie reveals the techniques that are working right now to allow professionals and small businesses to connect with potential clients, build trust-based relationships and generate more sales through email.

Inside the book you’ll discover:

  • The Customer Insight Mapping technique for building deep understanding of what your clients need and what will motivate them to buy from you.
  • 6 surefire subject line models that will get your emails opened and read.
  • The “optin formula” for getting the right people to subscribe to your emails (and how to accelerate the growth of your subscriber list).
  • How to engage AND persuade with your emails so that you build a loyal ‘fan base’ ready to buy from you.
  • The advanced techniques for turning email subscribers into paying clients (and why accepted wisdom on selling in emails is almost all wrong).

“We’ve seen a threefold increase in leads and we’ve won several new clients.” Adrian Willmott

Email Persuasion lays out a clear blueprint for building an engaged subscriber base, building credibility and trust through your emails and converting your subscribers into paying clients.

No jargon. No fluff. Just practical, real-world strategies that deliver results.

“Pick any one idea from this amazing collection of rock solid common sense on email marketing and just do it! Quite simply, it works!” Tony Latimer

Want to know how to build a list of ideal clients as subscribers fast? Start with the Opt-In formula on page 19.

How to get through spam filters, and “greymail” technology? Turn to page 43 for the most up to date advice.

The best format for emails? Page 57. When to send them and how frequently? Start on page 59, but also check page 83 on why frequent emailing is often more effective?

Getting your system onto autopilot? Page 95. Advanced techniques to get the right messages to the subscribers who will most value them? Page 103. Writing persuasively? Page 109.

“Ian gives you all the information you need to succeed in plain and simple English based on what actually works in the real business world today” Anna Letitia Cook
Packed full of examples, templates and clear next steps for you to do to get your own email marketing system up and running quickly and getting you results. If you’ve ever been overwhelmed by the complexity of email marketing or been unsure where to start to get the best results, Email Persuasion will provide you a clear path to succeeding with email.

If you want to get results fast from email marketing then you need Email Persuasion. Scroll up and grab a copy now.

List price: $15.99

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The Best Business Advice I Ever Got

Screen Shot 2014-11-26 at 5.58.40 PMI don’t know about you, but I’m always looking for tips and techniques to grow my business.

In order to stay up-to-date on new tips and techniques, I read a lot of books from authors like Steven Covey and Tony Robbins (yes, Tony Robbins, who gets pegged as a motivational guy, but who is actually a super-brilliant businessman).

I also read a lot of blogs (Michael Hyatt, Razor Social, Business Insider, etc.) and newspapers (the Wall Street Journal and The New York Times are my favorites, although I don’t always have a subscription).

Long story short — I have a steady flow of ideas coming my way about how to improve my business and how to improve my personal performance. Many of these ideas are delivered by people who have had massive amounts of success, so I listen to them closely.

But the best piece of business advice I ever got was from my brother, who is not a Wall Street icon or a famous blogger, he’s a very humble guy who goes to church every day and works as a piano technician.

From those humble roots came this game changing business advice, which is deceptive in its simplicity, yet revolutionary in its scope.

Screen Shot 2014-11-26 at 5.19.34 PM

Let me explain.

As you know, software works by taking a line of code, executing that line and then moving on to the next line of code.

The best software has millions of lines of code that continuously build upon one another. The result is that the software runs amazing things like space ships, Google, your smartphone, nuclear power plants and other important stuff.

But if the first line of code is wrong in any of that software, then the whole thing goes kaput.

In other words, no matter how well-written and smart lines 2 through infinity are, if the first line of code is wrong, the it doesn’t matter what the rest of the code says to do — it just doesn’t add up.

Many people in business (myself included) need to examine their first line of code. After all, if your business decisions are made with an errant first line of code, then no matter how good the rest of your business decisions are, they won’t do squat for your business.

Let’s take a look at some flawed first lines of code:

Screen Shot 2014-11-26 at 5.42.09 PM

I’m sure there will be a few people who disagree with my point-of-view that these are flawed first lines of code. After all, don’t all successful businesses put their customers first? (The answer is no.) And don’t businesses always succeed when they have happy employees? (Again, the answer is no.) And shouldn’t you always enter in to agreements that are win/win? (No — There are times where I’ve intentionally been the loser in an agreement in the short run, in order to ultimately have a win/win arrangement in the long run.)

That’s not to say that those lines of code shouldn’t be in your mix, it’s just to say that it shouldn’t be your first line of code.

So, what’s your first line of code?

The answer is going to vary depending on your industry, the company you work for  and the job you’ve been assigned to do. But my first line of code — as the CEO of a marketing communications firm — is this.

Screen Shot 2014-11-26 at 5.46.36 PM

This line of code is so important that I have it written on the white board in my office as a reminder. After all, I’m just like you in that I get distracted, side tracked and unfocused at times.

In fact, I probably suffer from that more than you do, which is why I have my first line of code written on a white board 3 feet from the tip of my nose.

Why is this line of code so important for me? Because if I don’t have a relentless focus on revenue generation for my company, then I don’t have customers or employees to worry about tomorrow.

Remember, there are other lines of code that follow this one — millions, in fact. But the first line of code (for me, anyway) has to start with revenue generation. After all, without revenues, your company doesn’t grow, and if your company isn’t growing, it’s dying.

All this begs the question — what’s your first line of code? What, given your role, is the first thing you should be thinking about as you execute your job?

Let me know in the comments below — it’ll be great to read them!


Jamie Turner is the CEO of the 60 Second Marketer and 60 Second Communications, a marketing communications agency that works with national and international brands. He is the co-author of “How to Make Money with Social Media” and “Go Mobile” and is a popular marketing speaker at events, trade shows and corporations around the globe.

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Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams

Launch: An Internet Millionaire's Secret Formula To Sell Almost Anything Online, Build A Business You Love, And Live The Life Of Your Dreams

“Launch” will build your business—fast. Whether you’ve already got a business or you’re itching to start one, this is a recipe for getting more traction.

Think about it—what if you could launch like Apple or the big Hollywood studios? What if your prospects eagerly counted down the days until they could buy your product? What if you could create such powerful positioning in your market that you all -but- eliminated your competition? And you could do all that no matter how humble your business or budget?

Since 1996 Jeff Walker has been creating hugely successful online launches. After bootstrapping his first Internet business from his basement, he quickly developed an underground process for launching new products and businesses with unprecedented success.

But the success-train was just getting started—once he started teaching his formula to other entrepreneurs, the results were simply breathtaking. Tiny, home-based businesses started doing launches that sold tens of thousands, hundreds of thousands, and even millions of dollars in sales with their launches.

“Launch” is the treasure map into that world—an almost secret world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches.

Whether you have an existing business, or you have a service-based business and want to develop your own products so you can leverage your time and your impact, or you’re still in the planning phase—this is how you start fast. This formula is how you engineer massive success.

Now the question is this—are you going to start slow, and fade away from there? Or are you ready for a launch that will change the future of your business and your life?

List price: $17.95

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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international bestseller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. Including a wealth of compelling case studies and real-world examples of content marketing and inbound marketing success, this is a practical guide to the new reality of reaching buyers when they’re eager to hear from you. Includes updated information, examples, and case studies plus an examination of newly popular tools such as Infographics, photo-sharing using Pinterest and Instagram, as well as expanded information on social media such as YouTube, Twitter, Facebook, and LinkedIn David Meerman Scott is a marketing strategist, bestselling author of eight books including three international bestsellers, advisor to emerging companies including HubSpot, and a professional speaker on topics including marketing, leadership, and social media. Prior to starting his own business, he was marketing VP for two U.S. publicly traded companies and was Asia marketing director for Knight-Ridder, at the time one of the world’s largest information companies. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

List price: $24.00

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How to Differentiate Your Brand by Accepting Mobile Payments

Image of mobile payment graphic

A study conducted by BIA Kelsey revealed that 40 percent of small businesses relied on mobile payments to facilitate customer transactions in 2013, and that an additional 16 percent planned to incorporate it into their operations this year.

Though accepting payments without investing in pricey point of sale equipment is a clear benefit to business owners, mobile payments can also serve as a tangible marketing message that differentiates your business and appeals to customers.

Here’s a look at how accepting mobile payments can be transformed into a marketing message your customers can embrace.

Mobile payments allow customers to pay with what’s in their wallet. Though much has been made of the so-called “interchange fees” merchants bear when accepting customer credit cards as a form of payment, part of serving customers is giving them the payment options they want to use, despite the potential costs of business it may include.

In fact, according to this infographic by Community Merchants USA, nearly 60 percent of small businesses are regularly asked if they accept credit cards by customers, and nearly 70 percent of customers ages 18 to 34 will only shop with merchants that take credit cards.

What’s the bottom line on all that? When you accept mobile payments, you communicate that customer convenience is a top priority.

Mobile payments showcase a seamless customer experience. Though Apple’s retail stores were among the first to demonstrate that a checkout experience didn’t have to include a fixed point-of-sale register (or a line), the idea hasn’t caught on to the benefit of consumers in mainstream retail. (In fact, some retail experts hypothesize that major retailers keep checkout lines long to increase the likelihood of impulse buys.)

But as researchers at Duke University have found, customers truly dislike checkout lines, particularly when they perceive them as slow moving, based on the amount of people waiting.

As a result, mobile payments are a competitive advantage for small business owners. By equipping every member of a small business’s staff with a mobile device that is ready to accept payments, consumers can complete their sale from anywhere in the store, as soon as they decide to purchase.

Image with data about mobile payments

Mobile payments take your business to the customer. When point-of-sale equipment is affixed at the counter, both business and customer are limited in the potential for a customer-oriented experience that delivers superior convenience and leads to an ongoing relationship.

By contrast, when a business accepts mobile payments, it becomes equipped to meet customers where they are, for a complete brand integration into customers’ daily lives, whether it includes a presence at local events, festivals, fundraisers, or expanding the reach of a physical storefront with strategically located pop-up shops.

Because mobile payments allow a business to process customer transactions at such locations by whatever payment method they choose, the experience ultimately results in one that is a benefit to the customer.

Mobile payments eliminate the need to track receipts. Major retailers have begun to tighten their return policies, reportedly in an effort to crack down on the multibillion-dollar problem of fraudulent returns.

Despite that, the policies are driven by a legitimate business reason — requiring a hard-copy receipt in order to return or exchange merchandise puts the burden on the honest customer.

When a business accepts mobile payments, customers choose to receive their transaction receipt by email or text message. Should they need to return an item, that same receipt is easily retrieved on the customer’s mobile device. In addition, the business can quickly retrieve the same mobile sales record, to process the return or exchange.

Thanks to the flexibility mobile payments allow, the entire experience can take place sans the wait in a customer service line.

Mobile payments allow you to leverage a tool customers trust. Javelin Strategy & Research recently reported mobile sales now exceed $60 billion, and that consumer purchases made on a mobile device have reached an all-time high. By accepting mobile payments, businesses can communicate a customer-centric service attitude and establish a sense of “sameness” and familiarity. In addition, it shows that you understand the tools your customers use, and have made it a business priority to deliver their preferred checkout experience when they interact with your brand.

Studies conducted by Consumer Reports and the Baymard Institute have shown that consumers are less likely to abandon online shopping carts and more willing to purchase from websites that feature familiar privacy and site security logos. By “piggybacking” on the trust consumers have already demonstrated by using their mobile devices for commerce, your mobile payment acceptance may facilitate a similar level of perceived trust.

About the Author: Kristen Gramigna, the Chief Marketing Officer for BluePay, is constantly teaching business executives about the ease of mobile payments and also serves on its Board of Directors. She has more than 15 years experience in the bankcard industry in direct sales, sales management and marketing.


The post How to Differentiate Your Brand by Accepting Mobile Payments appeared first on @AskJamieTurner.

Digital Minds: 12 Things Every Business Needs to Know about Digital Marketing

Digital Minds: 12 Things Every Business Needs to Know about Digital Marketing

Technology and the Internet are in flux. Giants like Apple, Google and Facebook are changing the way we interact with each other. Technologies move so quickly that jumping on the train can be daunting for businesses. But the route hasn’t always been clear; social media, mobile marketing and search marketing campaigns are always changing. Luckily, digital marketing is still in its infancy and there’s plenty of time to get on track. Written by WSI, Digital Minds brings industry-proven expertise to assist your business with hot strategies for content marketing, social media, responsive web design, SEO, display advertising, email marketing and more. By grasping the trends now, your business can catch up to speed and stay ahead of the competition.

List price: $21.99

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Sales, Service and Loyalty Lessons from a Skydiving Serial Entrepreneur

When big companies talk about marketing and sales, and ROI impact, customer service is often cut out of the conversation.

But entrepreneurs know better — because they do it all.

That’s why companies large and small lend a proverbial ear to Peter Shankman, an entrepreneur, author and speaker with no shortage of energy or stories.

He’s built his businesses and personal brand around accessibility, helping others and just being himself, onstage and off. In other words, he’s the kind of person you’d want to work with, learn from and have a beer with.

He brings that same spirit to his new book: Zombie Loyalists: Using Great Service to Create Rabid Fans. A blend of real examples and anecdotes, lessons learned from his work in PR and marketing, and dozens of ideas worth stealing, the book is a crash course in how to cultivate impenetrable business relationships.

Build Relationships Like A Boss

In essence, Shankman writes, maximizing the bottom line has pulled many companies away from genuine service to people. (Remember gas stations cleaning your windows and checking your oil? Probably not.) As consumers, we all now expect this, and we’re so accustomed to poor service that we see it as the rule, rather than the exception.

And that’s the big opportunity, no matter what the size of your organization. We can all take cues from the book’s numerous examples of how to treat customers like royalty, such as:

  • Morton’s The Steakhouse providing personalized menus for guests with special events and occasions noted in the reservation.
  • Skratch Labs sending a thank you card and product samples when you order through their nutrition products directly from their website.
  • RSC Contracting surprised a homeowner client with a photo album they’d made of the before, during and after photos of the home renovation, with the homeowner?s name engraved on the cover.

But it’s not just killer customer service. It’s also making relationship building and listening part of your DNA. Having actual conversations with clients, instead of simply sending yet another survey or monitoring social media.

Shankman recounts how Barry Diller supposedly devoted a half hour every day to calling 10 people at random from his rolodex. Not to pitch, not to sell, just to say hi, check in and maintain relationships. Did that advance his work? Of course, because trust builds relationships and business.

Zombie Loyalists is an ideal primer for that, but ultimately, the outcomes are on the reader.

As Shankman writes, “Implementing any idea for your business comes with a few choices: you can worry about it, overthink it, and eventually not do it; you can dismiss it out of hand; or you can give it a shot.”

So, which option will you choose? What can you change? Where will you start?


Check Out Shankman In Chat, On Stage

For a few more interesting tidbits from the book, check out my impromptu chat with Peter:

In his ASCEND session, Shankman further expanded on the concepts in his book, including transparency, branding and examples of stellar customer service. For more insight into building relationships, you can now order video of Peter Shankman’s ASCEND session.


What examples of great customer service have you experienced or provided? Let us know in the comments!