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Internet Prophets: The World’s Leading Experts Reveal How to Profit Online

Internet Prophets: The World's Leading Experts Reveal How to Profit Online

YOU CAN JOIN THE 1% MAKING A FORTUNE ONLINE
In this industry-defining book by award-winning author and Reinvention expert, Steve Olsher, you’ll discover:
* The seldom-revealed, proven tools, strategies, and shortcuts leveraged by the world’s leading Internet and Mobile marketing experts to cut through the clutter, reach the masses, and profit online.
* Hundreds of no- and low-cost tactics to cultivate leads, dramatically increase conversion rates, and generate immediate and long-term cash flow.
* The specific answers and steps you must take to dominate your niche, establish significant brand awareness, and foster a loyal, border-line fanatic following.
Internet Prophets provides the exact blueprint you need to create your ideal lifestyle. The time is NOW to build your future. Transform your business–reinvent your life.  
“Internet Prophets” is arguably the most comprehensive Internet and Mobile marketing resource ever assembled and features seldom-revealed details from 25 business icons who have changed the game, including:
* Armand Morin: World-renown online expert with sales of over $85M.
* Mike Filsaime: Online legend and creator of well-known products such as Butterfly Marketing.
* Mike Koenigs: Mastermind behind Traffic Geyser, Instant Customer, and Cross Channel Mojo.
* Yanik Silver: Maverick entrepreneur and creator of the Underground Online Seminar.
* Marc Ostrofsky: Sold Business.com for $7.5M. Annual online sales of $80+M.
* Dan Hollings: Mobile marketing aficionado and Internet marketing strategist for The Secret.
* And, many others.
When every dollar spent comes out of your pocket, it is imperative to realize the maximum return on your investment while avoiding unnecessary mistakes which cost you time, energy, and valuable resources. To become the best, you must learn from the best. “Internet Prophets” provides the blueprint. The rest is up to you!

List price: $19.95

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7 Data-Based List-Building Tips from 1,000,000+ Email Signups

Two things I hear a lot from fellow marketers:

  1. I really need to grow my email list.
  2. Pop-ups annoy me and I’m not sure about using them on my site.

Fair enough. So I asked Noah Kagan, Chief Sumo at SumoMe.com, to provide his best tips and real data to address those issues.

In this guest post, Noah shares the actual results and methods from sites using SumoMe’s List Builder pop-up tool. If you’re looking to build a legion of email fans, here’s your blueprint for success….

It Worked, So We Shared The Blueprint

When we developed SumoMe, our idea was to give away all the same tools we’d used ourselves to grow the AppSumo list to over 750,000 subscribers.

One of our most popular tools is List Builder, a free and super easy way to collect the email addresses of anyone visiting your site. It auto-connects with AWeber, so setup is a cinch.

But most importantly, it works.

In just the past few months, sites like ArtofManliness, WaitButWhy and OkDork have used List Builder to collect over 1,115,942 emails!

List Builder in action on my personal blog, OkDork.

List Builder in action on my personal blog, OkDork.

Email Pop-up Trends and Tips You Need to Know

We looked for trends among the different email pop-ups created by List Builder users, and wanted to share 7 tips to help you get the most emails with this tool:

1. What is the average conversion rate for email pop-ups?

We saw that the average conversion rate for email pop-ups is 1.66%. This means that 1.66% of people that visited a site gave their email.

Explanation: This is super useful for anyone to compare how they are doing vs. an average of thousands of websites. If you are below it, the following tips will help you bump that number up.

Psychology: Imagine meeting a stranger on the street, and he hits you up for cash. How likely are you to give them money? Compare that to someone you have a relationship with, like your brother or parent. What’s the difference? Trust.

Most visitors don’t personally know the owners of a site, so only about 2% of visitors give their email addresses. Consider other ways for people to engage with you (social media, phone) besides just email to establish that trust.

2. How often should you be showing your email pop-up?

Say someone visits your site and an email pop-up shows.

Then they visit your site a day later. Should the pop-up show again?

What about a week later?

Here’s what we saw:

SumoMe

Explanation: Surprisingly, it’s not the worst thing to keep asking people for emails when they visit your site. Every minute and month were very close so we encourage you to go with your personal preference.

This doesn’t mean your visitors should be seeing a popup every minute while browsing your site. This is meant to tell you when to ask for their email after they revisit your site.

Psychology: Overall, pop-ups have a bad rap. As a site owner, why would I want to ask people for an email?

If you have good content, people want to hear from you. Sometimes when I’m on a site that I want to subscribe to and they don’t have an email pop-up, I don’t even know where to look!

Don’t worry too much if it’s once a month or once every minute, just make sure you are at least asking.

Hey? Why haven’t you installed SumoMe? By this point you would already be doubling your daily email signups! :)

3. How soon should you show your email pop-up?

The easiest way is to use the “Smart” Pop-Up mode setting. It calculates when your reader is done reading a blog post or browsing your site. Then it asks them for their email.

But if you want to be old-school and set it manually, here’s how soon a pop-up is shown vs. how many emails it collected:

SumoMe

Explanation: Asking people 5 seconds after visiting your site to subscribe to your newsletter gets WAY more emails than any other time period, according to our data.

Psychology: Strike when the iron is hot (but not burning). Give your visitors at least time to look at the site (more than 3 seconds) but ask for their email before your visitor gets distracted with other things on your site. The next tips will teach you what you should have on your pop-up.

4. What headline should you use?

We learned a few different things by looking at the top headlines of different pop-ups:

SumoMe

There were 3 types of effective headlines that we saw.

a) Social Proof: Show how many people have already subscribed.

SumoMe

Psychology: People believing that others are finding value in your content makes them think the content is validated and ultimately valuable.

b) Incentives: Give them a bonus for joining your mailing list.

Example: Get my 6 tips ebook to a better outdoor photograph.

Psychology: No one in their right mind really wants to be getting more emails. But if the email gives something special, people are way more likely to want to give you an email address and receive your offers.

Make sure to be specific and make clear the value of the incentive you are offering.

 

c) Discount: If you own a physical or digital store, give them a coupon for joining your newsletter.

Example: Give your email address for 10% off!

Psychology: Who doesn’t love a discount? By offering a discount to a visitor, you’re immediately giving them a benefit to sharing their email with you.

5. Which color button should you use to ask for an email address?

SumoMe

Explanation: After we removed the data for our default blue color, List Builder email pop-ups that used a red colored button got more emails.

Psychology: What’s the first thing you think of when you visualize the color red? Besides blood from watching too much Game of Thrones … I think of a stop sign. Red is a color most people subconsciously associate with having to stop, think and then take action.

I’m not saying it’s a must for all sites to have such a contrasting color, but it is encouraged. A contrasting color is a pattern interrupt to the color spectrum your visitor sees on the rest of the site.

6. What should your email collection button say?

SumoMe

Explanation: Many people lazily used the word “submit” which is the opposite of what you should do. Top winners were “Send me Free Tips” or “Subscribe Now.”

Psychology: Instead of a neutral word, use reinforcing language about the reason the person is signing up. Example: If you are giving them a bonus, change your button so the visitor will “Get the Bonus.”

7. What should your popup text say?

SumoMe

Explanation: The highest email collecting sites offered some unique benefit for people receiving their newsletter.

Psychology: Think about the emails you always open and read. Now compare them to the ones you unsubscribe from or immediately delete when you receive.

Incentives work. The thing to ensure is that you deliver on the incentive you are promising. Make it compelling so a person wants to give you their email address, and then fully deliver on that promise with each email.

Now that you know the key tips and tricks for collecting emails, isn’t it time to go update your own email pop-up? ;-)

Kudos,
Noah Kagan

And JUST for AWeber readers, SumoMe is including their email template pack (normally $15) for the next 72 hours. Simply email aweber@sumome.com once you’ve installed SumoMe.

Need more help? Email helpme@sumome.com and the SumoMe team will even install the tool for you, absolutely free.

eMarketer: Ad Spending in Western Europe Continues Rebound

Last year’s return to positive growth will continue LONDON, UK (September 30, 2014) — 2014 appears to mark a significant, if gradual, financial rebound in Western Europe. The UK and [...]

Modern HTML Email: Building Robust, Responsive, and Effective HTML Email

Modern HTML Email: Building Robust, Responsive, and Effective HTML Email

Email marketing has always been one of the most valuable digital marketing solutions. However, building an email that performs well in a multi-device, multi-client world is a lost art to many young designers and marketers. Modern HTML Email is a new guide that takes the mystery out of designing and coding HTML emails from the ground up. It takes you on a tour of the mechanics of email campaigns and coding reliable and responsive HTML emails. It even offers some tips for optimizing your campaigns and provides you with resources to further your skills.

List price: $19.99

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eMarketer and Starcom MediaVest Group Release Fifth Annual Report on the State of Global Media Usage and Spending

NEW YORK, NY AND LONDON, UK (SEPTEMBER 30, 2014)—eMarketer, in collaboration with Starcom MediaVest Group (SMG), has released its annual “Global Media Intelligence (GMI) Report” on media usage and advertising [...]

Web Marketing All-in-One For Dummies

Web Marketing All-in-One For Dummies

Build an online presence for your business with web marketing

Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it’s yours for the taking.

  • Provides invaluable advice for establishing a web presence and getting your message out with online advertising
  • Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers
  • Explains how web analytics can offer you a better understanding of your web marketing efforts
  • Details ways to establish an online voice with blogging and podcasting
  • Walks you through the potential of social media marketing with Facebook, Twitter, and Google+
  • Looks at various options for getting your message onto mobile platforms

Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily.

List price: $34.99

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5 Things All Marketers Should Know About Google Analytics

Screen Shot 2014-09-29 at 2.09.14 PM

Analytics tools have become commonplace and more marketers are expected to collect and analyze data. However, many stop their efforts with the data that’s easiest to get. These so-called vanity metrics offer a limited view of marketers’ effectiveness.

Google Analytics is everywhere, but not all marketers are leveraging it to their advantage. Dig a little deeper into the numbers. With extra effort in Google Analytics, you can evaluate campaigns, increase revenue, and optimize your website.

Here are five important tips you can use to make the most of Google Analytics:

1. You can’t optimize without data

Optimization doesn’t happen by guessing. Unfortunately, 40% of marketers make decisions using instinct, not analytics. What kind of things can you optimize? Just about anything: headlines, graphics, forms, or buttons.

Leverage Google Analytics experiments, which are A/B tests that let you determine—with data—which versions are converting more customers. When you set up Google Analytics to track and measure your results, you will be able to prove whether your campaign is actually resulting in ROI.

2. Vanity metrics are out, actionable metrics are in

Who doesn’t get a little shiver when their page views are through the roof? As interesting as they are, page views don’t really help you to take action on your data. According to a recent analysis of Google Analytics, actionable metrics are those that impact conversions and revenue.

For example, bounce rate is an easy statistic to find but it doesn’t give you the whole picture. Bounce rate by source, on the other hand, can indicate how well-qualified your traffic is from an individual source. This knowledge can help you make important decisions about your marketing spend.

3. Calculating ROI isn’t an option, it’s a requirement

Only one-third of marketers calculate ROI, which means the majority of marketers are not sure that their efforts are paying off. With analytics, you can take the wishing and hoping out of the equation. And who doesn’t want to prove that their marketing campaigns are impacting revenue?

ROI calculation takes a few steps to set up, but the payoff is huge. Setting values to your goals will show you which customer actions result in the most revenue. Once you know that, you can optimize your page with ROI in mind.

4. Give credit where credit is due

A user might check you out initially through a Twitter post, come back later via organic search, and make a purchase from an email. If you only pay attention to the customer’s last interaction, you might not attribute accurate value to your social or SEO presence.

It would be much easier (and more lucrative!) if customers visited once and made a purchase. Unfortunately, that’s a dream instead of reality. Since Google Analytics lets you track assisted conversions, you can monitor which channels are impacting customers as they move through your funnel.

5. Make UTMs your BFF

Google Analytics has some handy tricks for tracking the effectiveness of your campaigns. Whether you are using social media, email, PPC, or another type of promotion, you can track the sources individually in Google Analytics.

UTMs help you drill down into which channels are providing you the best traffic. Let’s say you use Facebook and a guest blog post to drive traffic to a landing page. Using UTMs allows you to tag your URLs with a code that will record how successful your individual sources are.

Key Take-Aways:

Don’t be tempted to collect every speck of data that is available. Numbers for numbers’ sake isn’t better, so be thoughtful about which data is most helpful to your business.

Setting up Google Analytics to collect data is only the first step. No analytics tool can do the analysis completely for you. Most importantly, always build in time to look at the data so you can draw actionable conclusions.

About the Author: Chris Lucas is Vice President of Business Development for Formstack, an online form builder that helps users of all industries better engage with their customers and manage data. 

 

 

Book by Jamie Turner

The post 5 Things All Marketers Should Know About Google Analytics appeared first on @AskJamieTurner.

Go Pro: 7 Steps to Becoming a Network Marketing Professional

Go Pro: 7 Steps to Becoming a Network Marketing Professional

Over twenty years ago at a company convention, Eric Worre had an aha moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to Go Pro and create the life of your dreams. In this definitive guidebook, you will learn to: -Find prospects -Invite them to your product or opportunity -Present your product -Follow up with your prospects -Help them become customers or distributors -Help them get started right -Grow your team by promoting events -And much, much more. Eric’s wish is for you to make the decision to become a Network Marketing Professional. For you to truly Go Pro. Because it is a stone-cold fact that Network Marketing is a better way. Now let’s go tell the world.

List price: $12.00

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Check Out This Free WordPress Table of Contents Plugin

In this post we’ll take a deep dive into the free WordPress plugin – Table of Contents Plus. I don’t know about you but every now and then I get a little long winded when writing a blog post. Adding a Table of Contents (TOC) to longer posts can make your post easier to read […]

The post Check Out This Free WordPress Table of Contents Plugin appeared first on Hot Blog Tips.

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)

Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)

THE NEW YORK TIMES AND USA TODAY BESTSELLER!

The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE.

A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before.

Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

Praise for Likeable Social Media:

Dave Kerpen’s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.
Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com

Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.
Seth Godin, author of Poke the Box

Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far.
Scott Monty, Global Digital Communications, Ford Motor Company

Dave gives you what you need: Practical, specific how-to advice to get people talking about you.
Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

List price: $22.00

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